Apple Pay - Mobile Pop-up
The Apple Pay mobile pop up was a sleek, custom-built space designed within the structural bones of a shipping container. This unit not only aligned with the minimal Apple brand aesthetic, but also was efficiently assembled & transported, weatherproof & easily integrated with every distinct festival footprint. Each guest was invited to shop in the space, & incentivized to purchase premium festival items for $1.00 using the Apple Pay interface. In this way the experienced fostered brand loyalty & connection in a diverse demographic. This mobile activation featured an open floor plan, custom shelving, sleek built-in storage and diffused LED lighting.
Following a successful initial activation at BottleRock Napa Valley, Apple Pay moved forward to expand the concept by immediately traveling the unit to other major festivals such as Life is Beautiful, Outside Lands, Hayes Valley & Day N' Vegas.
Client: Apple Pay
Role: Creative Director/Lead Designer
Date: April 2019