Dyson Mobile Tech Tour 2019
The goal of the Dyson Mobile tech tour was to create a pop-up Dyson footprint that not only functioned as a retail space, but also featured an educational lab, as well as a hairstyling zone for free trials of the Air wrap and Hairdryer products. As engineering is the heart of the brand, a comprehensive understanding of the technology behind the products was a fundamental takeaway for the experience. Guests were invited to not only learn about the brand through demos & museum style displays, but were also able to get a hands-on user experience in the context of a home to help foster brand loyalty.
Role: Creative Director
Date: October 2019
©2023 Jason Immaraju. All rights reserved. No part of this website may be reproduced without permission.