Google Marketing Next 2016

The Google Marketing Next conference served to highlight the marketing advancements made in the past year. The design of the keynote space was inspired by translucent materials as a way to introduce something modern & lightweight into a more traditional context. Stretched scrim fabric was configured as an ellipse shape in the space to not only delineate it from the existing rectangular structure, but to also maximize seating and viewable content areas. The long stage fit directly in front of a 94' long LED screen that guaranteed an optimal sightline from every seat in the space. Lighting was used strategically to adjust the opacity of the scrim walls depending on the use case.

Client: Google
Agency: Optimist
Role: Lead Designer
Date: May 2016